Many times, we set off in search of answers that were there all along. We overlook them time and again until one day, a day when we have our sleeves rolled up and our hands dirty, it finally clicks. That is when we realize what we are looking for has been right in front of us the whole time.

A mentor once said to me, "Your job doesn't define you, unless you let it. That's a lonely place." Hustle culture thrives on business card identities. Yet, on their deathbeds, no one wishes they'd eaten more crap.

My entire career has revolved around writing in some capacity. I spent years in journalism, followed by strategic communications, and now marketing. Words have been my vocation for nearly two decades. But, until recently, I struggled to label myself as a writer.

If you believe that your unique story is the key to your message, and you believe that story will resonate with your audience, then let’s talk. Because like me, you believe that words matter.

In the noisy world of small business, clear messaging is your secret weapon. It allows you to stand out and connect with your audience on a deeper level. Embrace clear messaging and watch as your business becomes a beacon of clarity amidst the chaos.